technology to enhance your message is expected today. While multimedia
is a term loosly applied to the use of electronic media in communication
- the basics of presentation planning, construction and execution
are NOT replaced by technology. Remember the four rules for producing
good multimedia presentations as set forth by Robert Lindstrom
in his book,
The Business Week Guide to Multimedia Presentations
#1: Have something to say.
Rule #2: Say it clearly.
Rule #3: Say it like you mean it.
Rule #4: No amount of technology can help you with Rule #1.
the Founder and President of ICOM Multimedia, a company specializing
in creating business presentations used in sales, training, technical
and financial communications. He operates an imaging service bureau
and interactive multimedia production facility located in Columbus,
Ohio. He devotes considerable time to applying new media technologies
and methodology to the presentation needs of business utilizing
computer graphics and digital media. Phil speaks frequently on
presentation effectiveness and digital imaging techniques as well
as small business issues such as customer service, marketing,
From the beginning of ICOM in 1972, virtually all of ICOM’s
corporate efforts and those of Phil Yoder have focused on assisting
in the development, production, and delivery of effective business
presentations. While new technologies have changed the production
processes and dramatically impacted the delivery method of presentations
over the years, the emphasis has remained on content development,
reliable delivery, the coaching of speakers, and the achievement
of specific business results.
In addition to managing a staff of specialists, personal disciplines
Consulting – Works with a wide variety of clients to accomplish
audience analysis, economic feasibility studies; appropriate media
choices, and the coaching of speakers.
Writing – Thorough in writing proposals detailing objectives,
methods, budgets, resources; Technical scripting for interactive
computer-based training and video productions where complex subjects
must be understood by non-technical audiences;
Handbook, instructional and technical writing for print; Speechwriting
and coaching where the presenter/content-experts are not polished
presenters; Web flowcharting, outlining & content writing
with sensitivity to technical and human-factors constraints.
Photography – Accomplished in large format, 35mm & digital
still photography; Experienced with basic videography and editing
Graphic Design – Proficient with CorelDraw, PowerPoint,
Photoshop, & numerous support packages – but prioritizes
the appropriate use of these to persuasively communicate facts,
concepts and ideas.
Multimedia Programming – Regular user of Macromedia Director,
SoundForge, Premier etc. to produce presentations appropriate
for the intended delivery environment and audience.
Staging – Design, Organization, technical specification
and directing of large meeting venues – audiences to 6000
- including lighting, sound reinforcement, video & data projection.
Web Design – Has conceived, designed and constructed numerous
web pages and manages several dozen for current clients.
WebCasting – Design, production & publishing utilizing
SofTV & Windows Media Encoder. Manages numerous live and 24/7
viewable webcasting programs.
Associate in Applied Science – Rochester Institute of Technology
Bachelor of Fine Arts – Ohio University
Master’s in Business Administration – Capital University